I don't look like this anymore. This was pre-kids, mid-career. I could stay up til 3am easy.
This is me now. 2 kids, almost 2 decades in advertising. See what both of those have done to me?!? At least I’ve mastered the look of ‘don’t even think about it, child’.
About
Hi, I'm Suyin (pronounced Si-EN…although I’ll pretty much answer to anything these days) — I’m an award-winning Executive Creative Director, writer, and branding nerd from ’Straya/Down Under/Aus. Typically, you’ll find me combining traditional advertising, digital/social, and PR techniques to create innovative, multi-channel campaigns. That’s right, I speak fluent campaign, digital, earned, and meme.
I’ve had the pleasure (and pressure) of crafting work for icons like Dove, AXE, Google, Mercedes-Benz, Conan O’Brien, L’Oréal, smart car, Chapstick, AD Council, and Schick to name a few.
My work has racked up shiny objects at Cannes Lions, CLIO, ADC, AICP, and more, and somehow ended up on CNN, CBS, Mashable, WSJ, BuzzFeed, NY Mag, and in the updated version of Hey Whipple, Squeeze This - none of which my children care about.
I’ve also sat on juries for The One Show, AICP, and London International Awards, and in 2020 was named one of the Top 5 Group Creative Directors in the world by The One Club Global Creative Rankings.
When I’m not in Creative Director mode, I’m in full-time “MOM, WHERE’S MY [insert object]?” mode. I live in downtown Manhattan with my husband, two children and if I’m being honest with you, if I wasn’t in advertising I would 1000% be a private detective. I can find anything online and would be amazing at stakeouts (I can hold off going to the bathroom for a really, really long time).