Suyin Sleeman
Executive Creative Director/Copywriter
New York, NY
646-322-4537 | suyins@gmail.com
www.suyinsleeman.com
Areas of Expertise: Creative Direction, Creative Strategy, Copywriting, Earned Media, Storytelling, Brand Development, Concept Development, Experiential and OOH, Branded Content, Film and TV, Print, Integrated Social Media Platforms, Digital Platforms, Branding, AI
EXPERIENCE
Freelance
CREATIVE DIRECTOR/writer
July 2020 - Present, New York, United States
Ogilvy, Roblox, Mythology, Edelman, Huge NY, VMLY&R, Bully Pullpit, Been There Done That, MSL, Folk Devils
Clients: Dove, Roblox, Tend, BeautyCounter, BetterUp, Tally Health, Chobani, Welly, Ophelia, Blackstone, Minute Maid, Target, Jeremy’s Razors, Touchland, Canyon Ranch, Tampax, Always, Tide, WeightWatchers, Boost, Benlysta
TAYLOR
EVP, EXECUTIVE CREATIVE DIRECTOR
Smirnoff, Crown Royal, Lone River, Travelers, PDC, UNCF
April 2023 - April 2024, New York, United States
As EVP, Executive Creative Director of the Brand Group, I led the creative vision, execution, and copy development for our clients, with a focus on earned-first ideas that drove cultural relevance and impact. I also served on Taylor’s Executive Leadership Team, helping to shape the agency’s strategic direction and long-term vision.
EDELMAN
SVP, Group CREATIVE DIRECTOR
Dove, Dove Men, Dove Baby, AXE, Suave, TRESemme, Love Beauty & Planet, ApotheCare, Vaseline, T.J.MAXX, Scholastic
May 2016 - Jan 2020 New York, United States
As SVP, Group Creative Director of the Brand Group, I led creative strategy, execution, and copywriting for key clients, with a focus on the T.J.Maxx, Scholastic, and Unilever brand portfolios. As a member of Edelman’s Creative Leadership Team, I also played an integral role in growing and shaping the creative department across the agency.
J. Walter Thompson
Creative Director
Schick, Google, Macy's, Puma, T.Rowe Price.
May 2014 - May 2016 New York, United States
As Creator Director at JWT, I created and spearheaded integrated campaigns for an extensive portfolio of iconic brands such as Google, Schick, Macy’s, Puma and T. Rowe Price. During my tenure, my focus was to elevate each brand’s digital presence and social impact.
R/GA
Associate Creative Director
L'Oréal, Ad Council, vitaminwater, Red Bull
May 2013 - May 2014 New York, New York, United States
At R/GA, my partner and I were brought on as the Creative Leads for the L'Oréal Paris account. Along with leading a team of creatives my responsibilities included creative direction for the brand's digital campaigns, social channels, platform experience, as well as digital retail initiatives.
Razorfish
Associate Creative Director
smart, AXE, Mercedes, Samsung
November 2011 - May 2013 New York, New York, United States
As part of the creative leadership team for the Mercedes-Benz digital account, I led concept development and oversaw digital activations and campaigns for the brand.
My partner and I were later appointed creative leads for the smart car account, overseeing brand expression across campaigns, social channels, and digital platforms. In this role, I directed a team of writers, art directors, and designers to uphold the brand’s voice while exploring innovative digital strategies for smartusa.
FREELANCE
Senior Copywriter
Clients: AXE, Mercedes, Samsung, Diageo, Conan O’Brien, GE, SKYY Vodka, Aquent, Nike, Mozilla
Digitas, The Barbarian Group, Breakfast NY, Razorfish
Oct 2010- Nov 2011 New York, New York, United States
R/GA
Senior Copywriter
Pepsi, Nike, ChapStick, Centrum, Alfa Romeo, Acuvue, Mars, new business
November 2007 - October 2010 New York, New York, United States
Freelance
Copywriter
Clients: Oil of Olay, Pay By Touch, The History Channel, Twisted Tea, Sirius, Cancer Foundation Magazine, US Army, Verizon
Saatchi & Saatchi, McCann Erickson, The Brooklyn Brothers
Jan 2006 - Nov 2007 New York, New York, United States
M&C Saatchi
jUNIOR COPYWRITER
QANTAS, British Airways, Optus, NRMA
2001-2006 Sydney, Australia/London, UK
EDUCATION
Charles Sturt University
BA Communications (Hons)
1999 - 2001 Australia
AWARD School (ad School)
2006 - 2006 Sydney, Australia (TOP 3 in the state and the only female in the Top 10 - outrageous behavior)