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Suyin Sleeman
Executive Creative Director/Copy Director
Rewriting the Rules of Clinical Weight Loss
When WeightWatchers set out to launch their new Clinical offering—including GLP-1 medications and access to board-certified doctors—they didn’t want to look like everyone else in the category. So, we flipped the script.
We reimagined the 80s classic “Physical” as a bold, tongue-in-cheek anthem for a modern, holistic approach to weight health. The result? A high-energy, ensemble musical campaign that broke through the clutter and made Clinical feel fun, fresh, yet still undeniably WeightWatchers.
And the numbers hit all the right notes.
The work landed in the 80th percentile for short-term brand growth, driving WeightWatchers to confidently invest in high-reach moments like New Year’s Eve, the Golden Globes, and NFL placements.